Greetings, my name is Lindsay and I reside on the shores of Lake Superior in Northern Wisconsin. I am a bioregional herbalist and botanical illustrator who finds unending inspiration from the land. My passions of creativity, health, and the natural world have combined to create what you see here.

I have had many teachers during my herbal journey (including the flora and fungi themselves), but was formally trained in The Wise Woman Tradition by Linda Conroy of Moonwise Herbs in 2018. The herbs and ingredients found in my products are sustainably wildcrafted or organically grown by myself or reputable sellers. My illustrations started as a way to connect with plants. When I was studying them and learning their form. I found that drawing them both helped me to recall and identify the plants more accurately and also fed my creative soul. I currently specialize in hand-drawn ink and digital illustrations. I offer original works, prints, and custom commission pieces.

The beautiful name LENORA stems from my Norwegian Grandmother and inspiration. She taught me about self-care at a young age and the importance of taking control of your mental and physical health.

This business started when I couldn't find anything to cleanse my skin. Many of the commercial products contained chemicals, and I was looking for something organic, simple and effective. VERY frustrated, determined, and imaginative, I started to experiment with ORGANIC herbs + flower blends. It started working! Simplicity was the key!

LENORA creates products with certified organic ingredients in very small batches with NO dyes, preservatives, or chemicals. We also DO NOT test on animals! We highly value sustainability: glass bottles, jars and paperboard containers. We are always trying to improve our carbon footprint.

SELF-CARE is incorporated into our philosophy. If you are not well and happy in the mind and spirit, you certainly can’t help others.

Dr. Clare Hintz runs Elsewhere Farm in Herbster Wisconsin, a 40-acre agroecosystem located near the south shore of Lake Superior. The farm uses organic practices and permaculture design principles and boasts a diverse food forest on three acres. Herbs are integrated throughout the landscape for diversifying farm sales, personal use, pollinator habitat, and animal health. Her intensively-planted market garden features heirloom and open-pollinated vegetable varieties, and feeds fifty families on quarter acre. Rare breed Icelandic chickens and American Guinea Hogs complete the fertility cycles on the farm. Dr. Hintz has a Ph.D in Sustainability Education focused on Regenerative Agriculture. Her dissertation research was with women farmers in Wisconsin and Minnesota.

Tracy Chipman is a language + healing artist who weaves the connective experiences of space-holding, oral storytelling, writing, and somatic practices inviting us towards more embodied, generative experiences. She leads classes weaving nature, our body rhythms, and story.
She is a Wisconsin native who has traveled far and wide, and now resides in northern Wisconsin, occupying the traditional territories of the Ojibwe peoples. Please visit her website to learn more about her work.

Lea is deeply passionate about our Mother Earth. She connects with plants as if they are her children. Lea attended the California School of Herbal Studies in 1982 with Rosemary Gladstar and other well known herbalists in the US.
Lea created her Organic Skin care line in the Early 80's. She believes that what we put on our skin is as important as what we eat. Our skin is our largest organ, we need to nourish and take care of it for aging gracefully. Lea puts a lot of care, love, and intention into the products she creates.

Gil Schwartz is a specialty crop farmer based in Washburn, WI, and owner of the local brand Northwoods Botanicals. With over 20 years of experience, he has a passion for regenerative agriculture, foraging, natural wellness, and environmental education.